Merchandise/Promotional Collaborations
Since the Summer of 2013, Kantai Collection has partook in a series of promotional collaborations in which KADOKAWA Games made special deals with various companies to work together to promote thier fanchises in various ways. Each yeah, Kantai Collection would be featured in various campaigns that would help further advertise itself to the public.
Below here are most of the known collaboration which they have partook within.
2013-2014: Arpeggio of Blue Steel Collaboration
During when the Arpeggio of Blue Steel Anime premiered on Japanese TV, KADOKAWA did a special collaboration with them during the time the anime aired. At the end of Episode 1,3,5,7,9, and 11 there were special end cards that were made for the anime that feature Kantai Collection Characters along with some cast members from Arpeggio of Blue Steel.Illustrations were done by some of the artists that are involved in the character designs form Kantai Collection. This would also serve as a sneak preview for what was then the new submarine Kanmusu I-401.
Upon the completion of the anime, there was one more collaboration where Kancolle would perform an event which would feature some of the fog ships from Arpeggio of Blue Steel. It was with during this event where the previously shown Kancolle version of I-401 made her first appearance in the game.
Also see:Kancolle Winter 2013 Event
Arpeggio of Blue Steel ED Card EP1
Arpeggio of Blue Steel ED Card EP3
Arpeggio of Blue Steel ED Card EP5
Arpeggio of Blue Steel ED Card EP7
Arpeggio of Blue Steel ED Card EP9
Arpeggio of Blue Steel ED Card EP11
2014: Family Mart Collaboration
At the beginning of 2014, Kancolle did a collaboration with Family Mart where they have special posters of some kanmusus featured in Family Mart Uniforms, which this would include Akagi, Yuudachi, and the Standard Carrier Wo-Class. During the campaign they made several posters to promote the game and people could also purchase small character stands which featured the mentioned characters above among with a few more such as Kongou, Kaga, Inazuma, and Ikazuchi. Akagi and Wo-class Family Mart illustration would be featured later in the Weiss Schwarz card set.
Family Mart Yuudachi
Family Mart Akagi
Family Mart Wo-Class
Akagi's Family Mart image as appears on the Weiss Schwarz card
Wo-Class Family Mart image as appears on the Weiss Schwarz card
2015: Kancolle Anime Pizza Hut Collaboration
During Feburary 23rd, 2015 to April 6th, 2015, Kancolle collaborated with Pizza Hut during the Kancolle Anime's showing where they did a special promotional offer for those who purchased Pizza from Pizza hut called Port Pizza Hut Admiral Supply Tactics - Replenish Your Pizza Supplies and Get a Reward! (ピザハット泊地 提督補給作戦～ピザを補給して報酬を獲得せよ！～?).
During the campaign if you called for a delivery of a medium sized pizza, you would begiven a special box that features all members of Destroyer Division 6 on the cover and a clear file.
Also Tokyo Kanda's Pizza Hut was redecorated with designs that features the Kancolle characters and a total of 6 of thier delivery bikes were redesigned to featured some of the anime's cast on it. There was also a special contest where they gave away an original poster of the anime signed by the anime staff team.
Kancolle Anime Pizza Hut Clear File
Kancolle Anime Pizza Hut Box
Kancolle Anime Pizza Hut Delivery Bike (Only 6 of these were around during the campaign)
Kancolle Anime Pizza Hut redesigned building in Kanda, Tokyo.
2015: Kancolle Anime Lawson Collaboration
During March 3rd, 2015 to April 13th, 2015, Kancolle collaborated with Lawson during the Kancolle Anime's showing, they did a special promotional offer where a large number of items present given out to people who purchased items at Lawson.
During March 3rd, 2015 to March 16th, 2015, people who purchased Yunker drinks would get a one of four possible Kancolle Posters.
From March 17th, 2015 to April 13th, 2015, a point contest was held for people who purchased Asahi soft drinks. People who collected the points could enter for a chance to win special items which included stickers, an original KanColle t-shirt, a poster autographed by the cast, limited edition figures, mousepads, tabletop standees, and an alarm clock with pre-recorded messages from the voice cast.
2016: Lawson Winter Collaboration
During February 16th, 2016 to May 6th, 2016, Kancolle is partaking in it's second collaboration with Lawson where they gave away a large amount of Kancolle goods to people who purchased items during the campaign.
http://www.lawson.co.jp/campaign/kccp/mileage.html
From Feburary 16th to Feubrary 29th. People who purchased various items from Lawson were allowed to earn on of the various items provided below:
Purchasing 3 pieces of Rotte Candy would reward you with an Agano-Class Clear File
Purchasing a Yunker Energy Drink, would reward you with a Kashima Wall Scroll
Purchasing 2 cups of Samurai Don Udon would reward you a Hiei IC Card
Agano-class clear files
Kashima Mini Wall Scroll
Hiei IC Card
From March 1st to April 11th 2016, a point related lottery was held for rare Kancolle related goods People who purchased various items at Lawson and placed them on a Ponta card could collect the points and use them to submit an entry into a contest to allow for a chance to win various prized goods. The following prizes that were being given away are as followed:
People who submit 15 Ponta Points can enter to win 1 of 100 Akitsushima figures with Lawson branded Taitei-chan
People who submit 10 Ponta Points can enter to win 1 of 1500 Kancolle T-shirts that feature either Hiei, Katori, or Kashima
People who submit 3 Ponta Points can enter to win 1 of 1000 Taigei Cellphone Stickers
Akitsushima Figure with Lawson branded Taitei-chan
Taigei Phone Sticker
Hiei T-Shirt
Kashima T-Shirt
Katori T-Shirt
From March 1st till May 6th 2016, a point related lottery was held for a Kancolle themed clock which featured Katori and Kashima. You could choose to either partake in a lottery or earn a large amount of points to automaticlly earn the clock.
People who submit 50 Ponta Points can enter to win 1 of 100 Kancolle x Lawson themed clock featuring Katori and Kashima
People who submit 2000 Ponta Points would automaticlly earn the Kancolle x Lawson themed clock featuring Katori and Kashima
Katori and Kashima Wall Clock
Finally over the whole contest, people who purchase 480 yen worth of goods could earn a Renshouhou-chan or Northern Princess glass cup with coconut jelly.
Renshouhou Glass Cup with Coconut Jelly
Northern Princess Glass Cup with Coconut Jelly
2016: Sukiya Collaboration
From March 9th 2016 to April 8th, 2016, Kantai Collection participate in a collaboration with Sukiya, a well known Beef Bowl chain in Japan. During the campaign Kancolle will be giving away a number of prizes and good that can be purchased at the 110 Sukiya locations across Japan. In addtion to this, as part of the collaboration, the browser game of Kancolle will also feature special CG art of some Kanmusu as part of the "Beef Bowl Mode" which serves as part of a promotional collaboration.
During the campagin, if people purchase 490 yen worth of Sukiya goods you are allowed for a chance to enter to win 1 of 1000 Akashi, Ooyodo and Yuugumo Class Illustrated beef bowls
In addition, 30 of these people are also win of one of the official promotional posters from the Kancolle x Sukiya campaign.
The second item they give out will be available across all Sukiya stores
People who also purchase 500 yen worth of goods at Sukiya will also have a chance to get a Kancolle 3D Card Most of these 3D cards will feature either Ryuujou, Supply Depot Princess,Northern Princess, Akashi, Ooyodo, Kaga, Naka, Shigure, Harusame and Yuudachi or Shimakaze, Yukikaze, and Amatsukaze.
Some cards in some Sukiya are limited based upon the location of the Sukiya so some locations may not sell all the cards.
Finally there are 5 special posters being made that will be promoted the campaign, they will only be available at specific locations around Japan.
These posters are:
Northern Princess: Aomori
Ooyodo: Kanagawa
Akashi: Kyoto
Ryuujou: Hiroshima
Shigure: Nagasaki
Promotional Collaboration Goods
Kancolle x Sukiya Collaboration Beef Bowl and design
Kancolle Sukiya Card 1 - Kaga
Kancolle Sukiya Card 2 - Shigure Kai Ni
Kancolle Sukiya Card 3 - Akashi
Kancolle Sukiya Card 4 - Ooyodo
Kancolle Sukiya Card 5 - Naka
Kancolle Sukiya Card 6 - Harusame and Yuudachi Kai Ni
Kancolle Sukiya Card 7 - Ryuujou Kai Ni
Kancolle Sukiya Card 8 - Northern Princess
Kancolle Sukiya Card 9 - Supply Depot Princess
Kancolle Sukiya Card 10 - Shimakaze, Yukikaze, and Amatsukaze
Beef Bowl Mode CG in Browser Game (in relation to Sukiya Collaboration)
2016: Lawson Fall Collaboration
Between August 30th, 2016 to September 23rd, 2016, KanColle conducted its third collaboration with Lawson, giving away a large variety of KanColle-related goods to people who purchased selected items during the campaign. During this campaign, many of the Kanmusu were featured dressed up in Fall Yukata.
http://www.lawson.co.jp/campaign/kcc3/
From August 30th to September 30th, 2016, those who purchased various items from Lawson were allowed to redeem one of the items listed below:
Purchasing 3 pieces of Meiji Braned Snack foods rewarded you with a Kuma, Yuubari, Jintsuu or Ooyodo Air Freshener
Purchasing a Yunker Medicene Drink, rewarded you with a Kawakaze Kai Ni Mini Tapestry
Purchasing 2 cups of Samurai Don Udon rewarded you with a Akizuki-Class Clear File, which could have either Akizuki, Teruzuki, Hatsuzuki, or their 10cm Renshouhou-chans.
Akizuki-Class Clear File
Kawakaze Kai Ni Mini Tapestry
In addition to the above, Lawson also had additional items that were given out to customers either in a limited lottery, purchased, or via collecting points on a Ponta Card:
Customers who purchased the above items and had proof of purchase were eligible to enter a lottery by submitting a form to Lawson between August 30th, 2016 - September 23 2016. There was a chance to win 1 of 500 Yuubari Tote Bags or 1 of 500 Akizuki-Class and Yuubari Mini Fans. Prizes will be handed out to customers during the following year.
Customers who made purchases at Lawson with a Ponta Card could submit points to enter a contest up until September 30th, 2016 to earn a chance to win or purchase a Special Kawakaze Kai Ni and Umikaze Table clock. Customers needed to earn a total of 50 Ponta points to enter for a chance to win, or a total of 2000 Ponta points to purchase the clock with points.
Finally, since the 6th of September, Lawson has been selling Ashigara Breaded Katsu Curry Cutlets in their stores for everyone to purchase for 125 yen (+tax).
Lawson Yuubari ToteBag
Lawson Akizuki-Class and Yuubari Mini Fan
AshigaraBreaded Katsu Curry Cutlets
Kawakaze Kai Ni and Umikaze Table clock
2016: Nakau Collaboration
In Fall of 2016, a Kancolle collaboration will be taking place at the Nakau Fast Food Restaurant in Japan. Information regarding the what Kancolle content will be promoted and sold there are being kept in the dark at the moment. But currently what information is known is that Akagi, Kongou, Mizuho and Akitsushima will be a part of the collaboration. Similar to the Sukiya Collaboration, special fast food CG themed content will be placed into the Kancolle browser game after the collaboration is about to begin.